At Kia Ora Digital, digital PR is how we make brands into sources that Google and AI search actually trust. We win high-authority backlinks, editorial coverage, and brand mentions that lift rankings, earn more AI citations, and build branded demand.
Our New Zealand team shapes stories journalists genuinely want to run and lands placements on the publications your customers and the search engines already rely on.
Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.
Backlinks are still among the strongest signals Google ranks on, and brand mentions matter more every month for how AI systems pick the sources they cite.
Each editorial mention from a credible outlet builds your authority, lifts your commercial pages up the results, and widens your reach across both classic search and AI-driven answers.
Most link building chases volume. Digital PR chases authority and a story worth telling. A single placement on the right publication can beat dozens of weak links for both rankings and lasting visibility.
A specialist digital PR company builds campaigns that stack up over time. Coverage sends referral traffic straight away, lifts rankings over the months that follow, and keeps shaping how your brand turns up in search and AI tools.
That is why digital PR works hand in hand with our LLM Optimisation and Link Building services as one of the highest-leverage growth channels a modern brand has.
We win followed links from genuine editorial publications the search engines trust. We weigh every placement for authority, topical fit, and long-term SEO value, then report it openly each month.
Because we know journalists across national mastheads, trade titles, and niche outlets, your story gets seen and taken seriously. We aim for placements your audience already reads and trusts.
Every campaign builds on the one before it. Coverage deepens your topical authority, lifts rankings, and improves your odds of being cited in AI search. It is the same approach that earned us recognition for Best Use of AI in Search at the APAC Awards 2026.
Every engagement is built to deliver authority and growth you can measure.
• Campaign ideation and story development
• Data-led campaigns drawing on research, surveys, and insights
• Journalist outreach and relationship management
• Reactive PR tied to the news cycle, trends, and seasonal moments
• Editorial placements on relevant, high-authority publications
• Monthly reporting across links, rankings, traffic, and AI citations
Our digital PR services rest on clear communication, transparency, and results you can measure. We never touch link farms, paid placements, or generic mass outreach.
Every campaign begins with what only your business can offer, from proprietary data and customer insights to expert commentary that genuinely earns coverage. We turn that material into stories journalists want to publish, pitch the right publications, and secure coverage that builds lasting authority, rankings, and visibility.
We are proud of what our clients achieve. With 100+ eCommerce and service-based businesses behind us, we have delivered accelerated organic growth in tough markets time and again. View our case studies to see how we have helped businesses like yours reach remarkable results.
eCommerce growth comes down to visibility. The brands that win are the ones customers spot first.
Digital PR earns the coverage, backlinks, and brand mentions that push your products higher in search and bring in qualified traffic.
For eCommerce brands, that means:
• Higher rankings for category and product pages
• More referral traffic from trusted publications
• Stronger brand demand and more repeat searches
We shape campaigns around your platform, whether Shopify, BigCommerce, Magento, or WooCommerce, aligning PR with your products, categories, and growth goals.
If your store is not earning coverage, it is handing visibility to the competitors who are.
Search is changing fast. AI tools like ChatGPT, Google AI Overviews, and Perplexity decide which sources to reference.
Digital PR helps your brand become one of those sources.
Editorial coverage lifts your chances of being cited by:
• Building trust through high-authority mentions
• Establishing steady topical authority
• Signalling relevance to AI systems
If your brand is not being mentioned, it is far less likely to be cited. Digital PR makes sure your business shows up where the next search decisions get made.
• Award-winning specialist team recognised for Best Use of AI in Search, APAC Awards 2026
• Performance-driven reporting with full transparency on placements, links, and results
• No long-term lock-in contracts
• Fully integrated with Technical SEO Audits, Link Building, LLM Optimisation, and Revenue Forecasting
Still have a question we have not answered?
Or still weighing up whether digital PR is right for you?
Digital PR is about earning online coverage, backlinks, and brand mentions from authoritative publications to lift rankings and visibility in AI tools. Traditional PR leans more towards awareness across print and broadcast media.
Digital PR wins high-quality backlinks and brand mentions, which build domain authority, lift rankings, and grow branded search demand over time.
Most link building chases volume. Digital PR earns coverage from genuine publications that search engines and AI systems trust.
Most campaigns land placements inside 30 to 45 days. Ranking and traffic gains usually follow within 2 to 3 months.
We work with eCommerce brands and service businesses across New Zealand, Australia, the United States, and the United Kingdom, with deep experience across the major eCommerce platforms.
We track placement volume, link quality, referral traffic, ranking gains, branded search growth, and AI-search citation visibility.
Both. Digital PR can run on its own, but the strongest results come when it is woven in with Technical SEO, Link Building, and LLM Optimisation.
Here at Kia Ora, we are experts in SEO for therapists and counselling professionals, helping them to reach their digital potential.
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