Common SEO QuestionsView all our SEO FAQs
What is SEO?
SEO stands for Search Engine Optimisation. But exactly what does that mean?
SEO is all about optimising your website so that search engines like Google can find you and, in turn, so can potential customers. Google ranks your website based on its content and relevance. It does this by constantly crawling the content on your website to find the common keywords for each page. If these keywords match what people are searching for, Google will see that your site is relevant, and will rank that page within its search results.
SEO can get quite technical, and there’s a lot of work that can be done in the background to further improve your keywords positions, and ultimately rank higher in the SERPs (search engine results pages).
Why is SEO Essential for Business Growth?
An effective SEO campaign is essential for continued business growth as it allows new customers to find you online, while also advertising your products and services and increasing your business exposure.
SEO is a major part of having a successful digital marketing campaign. Search engines like Google are the main gateway or highway to your online store – and if you can’t be seen on it, customers won’t find you. That’s where we come in at Kia Ora Digital. We’re the experts when it comes to developing highly effective digital marketing strategies.
How Important is SEO for Digital Marketing?
Effective SEO is crucial to having a successful digital marketing campaign. Without optimising your site content, your audience will not be able to find you.
It’s important to have high-quality web content, using targeted keywords and relevant links, to bring new customers into your website. The more relevant and useful your website is to users, the higher up it will appear on Google’s search engine result pages (SERPs). This makes it easier for customers to find you, guaranteeing greater success for your digital marketing campaign.
What Exactly Does an SEO Agency Do?
We are a performance-driven SEO agency, and we offer a wide range of SEO services to help you develop a successful digital marketing campaign. We’re here to make sure your website gets seen and ranks well on Google, bringing in new organic search traffic, customers and business opportunities.
Effective SEO is not just an art, but a science. To make sure your website is seen as relevant and useful in the eyes of Google, our experienced SEO technicians are constantly researching and staying up to date with all the latest search trends and patterns in the online world. This involves the targeted, strategic placing of relevant keywords throughout your website content, along with placement of internal links and backlinks to reputable, trusted sources of authority.
How Can SEO Help my Business or Website?
By coming up with an effective SEO strategy for your website, you can attract more customers and increase your brand exposure by appearing higher for key search terms (keywords) in search engines such as Google.
In turn, this should help to increase your sales and revenue, and maximising your growth opportunities so that you can take your business to new heights.