International SEO

Take Your Brand Worldwide with International SEO

AI-led search, built for scale across 4 markets: +94% organic revenue, 17× ROI, +59% conversion rate, 60% faster execution.
First-ever SEO campaign, 3× the target: +248% organic revenue, +36% session duration, +25% CTR on informational searches, top-10 visibility across their core wellness clusters.

Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.

In 4 months we lifted Happy Way’s conversion rate by 275%, grew organic revenue 39%, and cut their reliance on brand search by capturing high-intent non-branded traffic.

What International SEO Demands

Translation Done Properly

Reaching Your Audience

Site Structure

Our SEO Services

Here's what we'll do for you

International SEO
Ready to Reach the World?

Breaking into new international markets takes far more than running keyword research with each target country’s name tacked on. Cultural differences and language nuances set every territory apart, so you need global SEO specialists who know how to carry your brand’s message across borders, whether you’re based in Auckland, Wellington, Invercargill, Queenstown or anywhere else in Aotearoa.

From hyper-relevant content creation right through to technical SEO, international link building and geo-targeting, we pull your campaign apart and focus on the pieces that genuinely move the needle. These days, borders shouldn’t hold you back. Let’s get it right so you can sell to the whole world.

SEO GROWTH
Does the idea of tackling an international market fill you with dread?

Global SEO campaigns are a completely different game to local SEO, with their own set of hurdles to clear.
When you’re ready to take your business to the next level, team up with an international SEO agency in New Zealand that can guide you through everything from keyword optimisation to language nuances and beyond.

Our Process

International SEO Built for Global Ecommerce Growth

E-Commerce Experts

We Help You Grow Beyond Borders

About Kia Ora Digital

Kia Ora Digital is a leading digital marketing agency that specialises in international SEO services. Our team of experts is committed to helping businesses widen their online presence and reach a global audience.

Why Work With Us?

Recommended by category leaders

Frequently Asked Questions

Still got unanswered questions?
Or still wondering whether international SEO is right for you?

International SEO is about widening your website’s reach so it serves multiple countries and languages, lifting your visibility in search engine results pages (SERPs) across different regions.

The aim of international SEO is to make your website accessible, relevant, and easy to use for a varied global audience while sharpening its search engine performance. It pulls together a range of techniques, including geo-targeting, hreflang tag implementation, building language-specific content, and adapting to cultural nuances.

With an effective international SEO strategy in place, businesses can open up new markets, serve a wider customer base, and drive real growth in their online presence and revenue.

Traditional SEO is about optimising your website for a single language or region. International SEO goes a step further by targeting multiple countries and languages at once. That brings its own set of challenges, such as:

  • Managing multilingual content: Making sure your website carries high-quality, localised content for every target market and language.
  • Handling cultural differences: Adapting your website’s design, images, and messaging so they connect with varied audiences and respect cultural nuances.
  • Adhering to local search engine guidelines: Meeting regional search engine requirements and preferences to lift visibility in local SERPs.

Kia Ora’s team of experts help you work through these complexities by building customised international SEO strategies shaped around your specific needs, including:

  • In-depth keyword research for each target market and language
  • Implementation of hreflang tags and a sound URL structure
  • Geo-targeting settings in Google Search Console and other search engines
  • Localised content creation and optimisation
  • Building high-quality, region-specific backlinks

Monitoring performance and adjusting strategies based on data-driven insights

Kia Ora Digital offers transparent pricing and customised solutions to suit your specific needs and budget, so you get the most value out of your investment.

International SEO brings a wide range of benefits to businesses looking to widen their reach, connect with varied audiences, and drive growth. By putting an effective international SEO strategy in place with the help of our experts, your business can enjoy the following advantages:

  • Expanded market reach: Targeting multiple countries and languages lets your business open up new markets, growing your customer base and overall revenue potential.
  • Increased global visibility: A well-run international SEO strategy lifts your website’s search engine rankings across different regions, strengthening your brand’s online presence worldwide.
  • Higher traffic and conversions: By serving varied audiences with localised content and an optimised user experience, you’ll draw more organic traffic and lift conversion rates from international visitors.
  • Improved brand reputation: A strong global online presence helps position your brand as a trustworthy, reliable choice for customers in different markets.
  • Competitive advantage: Putting international SEO in place sets your business apart from competitors who may not be chasing global audiences, giving you an edge in capturing untapped market share.

Our team will deliver tailored strategies that suit the unique needs of each target market, making sure your website connects with users worldwide and stands out from the competition. Our services include:

  • Customised keyword research for each region and language
  • Localised content creation and optimisation
  • Proper implementation of hreflang tags and geo-targeting settings
  • Building high-quality backlinks from region-specific sources
  • Adapting your website design and messaging to cultural differences
  • Continuous performance monitoring and data-driven strategy adjustments

By drawing on our expertise, your business can unlock the full potential of international SEO, open up new growth opportunities, and build a strong global presence.

Optimising your website for multiple languages and regions is a vital part of international SEO, and it can help widen your reach and serve varied audiences. To get there, you need to work through several key steps:

  • Creating high-quality, localised content: Build relevant, engaging content shaped around each target market, taking cultural nuances, language preferences, and regional trends into account.
  • Implementing hreflang tags: Use hreflang tags to flag the language and regional targeting of your webpages, helping search engines work out which content to show users in different locations.
  • Structuring your website’s URLs for international targeting: Adopt a clear, consistent URL structure for different languages and regions, such as subdomains, subdirectories, or country-code top-level domains (ccTLDs).
  • Getting your geo-targeting settings right: Configure your Google Search Console settings to specify the target countries for your website’s various language versions, so you get better visibility in region-specific search results.
  • Adapting website design and user experience: Customise your website’s design, images, and layout to suit the preferences and expectations of users from different cultural backgrounds.
  • Building region-specific backlinks: Earn high-quality backlinks from authoritative sources within each target market to strengthen your website’s domain authority and lift its search engine rankings.

Or, why not hand it over to the experts and partner with Kia Ora Digital? We’ll take care of the technical side so you can focus on what you do best: running your business.

In the meantime, we’ll make sure your website is optimised for a global audience and sticks to best practices. By partnering with us, you’ll benefit from our expertise in navigating the complexities of international SEO, ultimately sharpening your website’s performance and reach across multiple languages and regions.

International SEO is about improving your website’s organic rankings across multiple countries and languages, while international PPC (Pay-Per-Click) is about running paid advertising campaigns aimed at specific regions and languages.

Both strategies set out to lift your online visibility and draw traffic from a global audience, but SEO delivers long-term, sustainable growth, whereas PPC buys you immediate visibility at a cost per click. We can help you strike the right balance between the two based on your goals and budget.

The ROI from international SEO depends on factors such as how competitive your niche is, how effective your strategy is, and the time and resources you put in.

That said, by partnering with Kia Ora Digital, you can expect a strong ROI thanks to our experience in building tailored international SEO strategies that deliver. As your website’s global visibility and organic traffic climb, you’ll likely see a rise in conversions, customer acquisition, and overall revenue growth from varied markets.

International Search Engine Optimisation (SEO) is an involved process that means localising your website for different geographical locations and languages. How long it takes to see results can vary a fair bit depending on several factors:

  • Industry: First, how competitive your industry and target markets are plays a big role. If you’re up against a saturated market full of well-established players, it can take longer to climb the search engine rankings.
  • Website Structure: Second, the quality and structure of your website are crucial. A well-built site with high-quality content that’s relevant to your target audience can speed up results. If your site needs significant work or lacks quality content, though, that can stretch the timeline.
  • Scale: Third, the extent of the localisation required also shapes the timeline. If your site needs extensive technical SEO work, localisation, or content translation, that can lengthen the process.

As a rule, it’s realistic to expect noticeable gains in organic rankings and traffic within several months. But remember, international SEO isn’t a quick fix. It’s a long-term strategy that calls for consistent, ongoing effort to hold and improve your rankings. It’s about building your brand’s presence and authority across multiple markets over time, so patience and persistence are key.

Finally, the effectiveness of your SEO strategy should be measured through regular tracking and analysis of key metrics like organic traffic, bounce rate, conversion rate, and more. This lets you make the adjustments and refinements needed to keep performance on track.

A local SEO strategy is essential for reaching customers right on your doorstep, but international SEO is about widening your online presence to reach audiences in different countries and languages.

If you have ambitions to grow your business globally or break into international markets, investing in international SEO is essential to reach and engage your international audience properly.

International SEO is all about optimising your website to reach audiences across different geographical locations and languages. A multilingual website can be a powerful tool in this, but it isn’t the only option on the table.

Here are the main points to weigh up:

  • User Experience: A multilingual website can lift the experience for international users in a big way. When people can read and understand your content in their own language, they’re more likely to stay on your site longer and engage with it, which can lead to higher conversion rates.
  • Improved Local Rankings: Search engines favour content that matches the user’s language and location. By offering content in multiple languages, you boost your chances of ranking well in local search results.
  • Brand Image and Trust: A multilingual website shows respect for different cultures and languages. That can strengthen your brand image and build trust with international audiences.

That said, building a fully multilingual website can soak up a lot of resources. If it isn’t realistic for your business, consider these alternatives:

  • Language-Specific Landing Pages: Create landing pages in the languages of your target markets. This can help draw in and engage international users without the need for a fully multilingual site.
  • Translation of Key Pages: If you can’t translate your whole site, consider translating key pages like your homepage, product pages, or contact page. This can still lift user experience and SEO for your target markets.

Remember, whether you go for a multilingual website or one of these alternatives, it’s important to make sure your translations and localisation are high quality so you genuinely serve your international audience.

International SEO isn’t just about translating language; it’s about translating culture, too. At Kia Ora Digital, we know that a successful international SEO strategy has to account for both the cultural differences and search behaviours unique to each target market:

  • Understanding Cultural Differences: Cultural norms and values have a real influence on how people behave online. The use of colour, imagery, symbols, and even the tone of language can carry different meanings from one culture to the next. We factor all of this in when we create content for your website so it connects with your target audience.
  • Adapting to Search Behaviours: Different regions often use different search terms or phrases to find the same product or service. We carry out thorough keyword research to uncover these variations and optimise your content around them.

To handle all of this properly, our approach includes:

  • Thorough Market Research: We dig deep to understand the specific preferences, interests, and search habits of your target audience in different countries. This helps us shape your content and SEO strategy around those cultural nuances.
  • Localisation of Content: We don’t just translate your content; we localise it. That means adapting your message to fit the cultural context of each target market, lifting relevance and engagement.
  • Culturally Sensitive Design: Our team makes sure your website design is culturally sensitive, using colours, images, and symbols that connect with your international audience.
  • Keyword Optimisation: We use localised keyword research to optimise your website effectively. That means understanding popular search terms across different languages and regions, and weaving them into your site.

With this thorough approach, Kia Ora Digital helps your business connect with international audiences, lift your search rankings in target markets, and ultimately widen your global reach.

You can certainly take on the basics of international SEO yourself, but it’s an involved, time-consuming process. International SEO is about far more than translating content; it also means getting to grips with cultural nuances, local search behaviours, and the technical side of SEO.

This is where a professional agency like Kia Ora Digital earns its keep. Here are a few reasons you might consider working with us:

  • Expertise in International SEO: We have a deep understanding of international SEO strategies, including technical SEO, language targeting, and cultural considerations. Our team stays on top of the latest trends and shifts in international search engine algorithms.
  • Cultural Sensitivity: Getting cultural nuances right is crucial for international SEO. We make sure your content is not only translated accurately, but localised so it connects with your target audience across different regions.
  • Comprehensive Keyword Research: We carry out thorough keyword research for each target market, accounting for regional dialects and search habits. This helps optimise your content for local search engines and lift your site’s visibility.
  • Technical SEO Skills: From hreflang tags to geo-targeting, international SEO involves plenty of technical elements. Our team has the skills and knowledge to handle these technicalities properly.
  • Time-Efficient: Working with us saves you a serious amount of time and effort. We handle every part of your international SEO strategy so you can focus on other areas of your business.

In short, you can absolutely try to run international SEO yourself, but partnering with an experienced agency like Kia Ora Digital helps make sure your efforts are thorough, effective, and aligned with your wider business goals.