Shopify SEO

Grow your Revenue with Shopify SEO

AI-led search, built for scale across 4 markets: +94% organic revenue, 17× ROI, +59% conversion rate, 60% faster execution.
First-ever SEO campaign, 3× the target: +248% organic revenue, +36% session duration, +25% CTR on informational searches, top-10 visibility across their core wellness clusters.

Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.

In 4 months we lifted Happy Way’s conversion rate by 275%, grew organic revenue 39%, and cut their reliance on brand search by capturing high-intent non-branded traffic.

SEO for Shopify: Optimise your Online Store to Reach #1

Grow Your Sales & Revenue

Award-winning Team

Innovative Approach

Our SEO Services

Here’s what we’ll do for you

Shopify ecommerce
What You Can Expect from Our Team

When your Shopify store needs SEO, talk to our team of specialists. Our technical SEO work for Shopify covers:

  • Migrating your current website across to the Shopify platform
  • Running a full Shopify store audit to surface issues and opportunities
  • Writing optimised SEO content for your product pages and blog
  • Clearing out any duplicate content
  • Improving navigation and weaving internal links to key pages across your site
  • Recommending and configuring plugins that suit your store
  • Optimising product images for quicker load times
  • Connecting everything to Google Analytics

We’ll also make sure your site is tuned for a smooth, reliable user experience. Say Kia Ora and ask how we can lift your store today.

SEO GROWTH
Shopify Speed Optimisation

Our Shopify speed optimisation services are built to improve both user experience and SEO:

  • Improved user experience: We make sure your site loads fast, giving visitors a smooth browsing experience that lifts engagement and conversion rates.
  • Enhanced SEO: By speeding up your site, we help it climb the search results, boosting visibility and pulling in more organic traffic.
  • Increased conversion rates: A quick-loading site keeps people engaged, cuts bounce rates and can lead to stronger conversions.

To learn more about our Shopify optimisation services, get in touch with us today and we’ll get started.

Our Process

SEO for Shopify Stores

E-Commerce Experts

We're Shopify Partners

E-Commerce Experts

About Kia Ora Digital 

Our team brings together professionals with a wide mix of skills, including:

Recommended by category leaders

Frequently Asked Questions

Still got questions we haven’t answered?
Or still wondering whether Shopify SEO is the right fit for you?

Kia Ora Digital specialises in running successful SEO programmes for Shopify websites. Our work has consistently delivered:

  • Increased Organic Traffic: Through sharp keyword optimisation and high-quality content, we’ve helped Shopify businesses grow their organic traffic substantially. That means more potential customers find their stores through search, without paid advertising.
  • Higher Keyword Rankings: Our strategies push targeted keywords up the rankings, so our clients’ sites surface higher when people search those terms, bringing in more visitors and more sales.
  • Improved Conversion Rates: We don’t just chase traffic, we turn it into sales. By pairing engaging, relevant content with a seamless user experience, we’ve seen real lifts in conversion rates.
  • Enhanced Online Presence: Our work helps businesses rank higher for competitive keywords, building visibility and credibility in their industry.
  • Sustainable Growth: SEO is a long game, and our programmes are designed to last. Businesses keep seeing gains in online performance well after the initial work is done.

These results show what well-run SEO programmes can do for Shopify websites. That said, every business is different and outcomes vary. We tailor our strategies to your specific goals to give you the best shot at strong results.

Our team knows Shopify’s distinctive structure and the challenges that come with it. Shopify runs on its own language, Liquid, which differs from traditional CMS platforms and brings its own quirks.

Here’s how we handle each piece:

  • SEO Features: Shopify ships with built-in SEO features, but getting full value from them takes expertise. We know how to push these features so your site is properly tuned for search.
  • Liquid Templating Language: We’re fluent in Shopify’s Liquid code, which lets us customise your store’s theme for the best SEO performance.
  • URL Structures: Shopify locks in certain URL structures. We know how to work within those limits and still keep your URLs SEO-friendly.
  • Duplicate Content Issues: Shopify can throw up duplicate content that hurts SEO. We know how to spot and fix it before it dents your rankings.
  • Shopify Apps: Plenty of Shopify apps exist for boosting SEO. We’ve worked with them and can recommend and set up the ones that will help your site most.

We carry out a thorough review of your Shopify website’s technical SEO. That covers:

  • Site Speed: A slow site hurts both your rankings and your visitors. We assess your speed and flag where it can be improved.
  • Mobile Responsiveness: With most browsing now on mobile, your site has to work well on a phone. We check your mobile responsiveness and suggest fixes where needed.
  • Crawlability: Search engines need to crawl your site cleanly to index it. We inspect things like your robots.txt file and XML sitemap to make sure your site is easy to crawl.

From this audit we hand you a clear report of what we found and what to improve. The aim is a Shopify site that’s technically solid and fully tuned for search.

Our approach to on-page SEO for Shopify websites is thorough and built to lift both visibility and engagement. Here’s how it works:

  • Keyword Research: We start with careful keyword research to pin down the terms your customers actually search. Those keywords then flow into your content, meta tags, URLs and image alt text.
  • Meta Tag Creation: Meta tags help search engines read your pages. We write compelling meta descriptions, title tags and header tags that carry your target keywords and earn the click.
  • Image Alt Text Optimisation: Search engines can’t ‘see’ images, but they can read alt text. We give every image descriptive alt text with relevant keywords.
  • URL Structuring: A clean URL is easier to crawl and index. We keep your URLs clear, short and keyword-aware.
  • Engaging Content Creation: Beyond the technical work, we create engaging, high-quality content. It helps SEO and keeps visitors on your site longer, which lifts conversions.

In short, our on-page SEO blends technical and creative work, all aimed at strengthening search performance while keeping your audience engaged.

Absolutely. A strong SEO programme needs a strong content strategy behind it. Our team works with you to create engaging, SEO-friendly content that fits your brand and connects with your audience.

We’ll get to know your brand, your customers and your goals, then build a tailored content plan spanning blog posts, product descriptions, social content and more. That content won’t just be SEO-friendly, it will engage your audience, build trust and drive conversions.

In short, content strategy and creation sit at the heart of our SEO programme to deliver the best possible results.

An exact forecast for traffic and sales or enquiries is tricky given how fluid SEO is, but at Kia Ora Digital we can give you a well-grounded estimate. We base it on a few factors:

  • Current Website Performance: We start by reviewing how your site performs today, looking at existing traffic, conversion rates, keyword rankings and more.
  • Market Trends: Reading the trends in your industry and how your audience behaves helps us anticipate shifts and growth opportunities.
  • Competitive Landscape: We weigh up your competition too. Knowing who you’re up against and how they approach SEO helps us predict how changes might move your traffic and sales.
  • SEO Strategies: From the strategies and tactics we propose, we can estimate the likely impact on your site’s performance.

Keep in mind these are estimates and real results vary. Still, they give you a useful benchmark for setting expectations and tracking progress once the programme is underway.

If you’re setting up an online ecommerce store, you might be weighing up Shopify against Shopify Plus and which one suits your business. Both work with POS systems, but there are a few clear differences.

Shopify suits small to medium businesses and sole traders, while Shopify Plus sits a step up, built for larger organisations turning over millions of dollars in sales. It takes the best of Shopify and layers on extra flexibility and customisation. You get all the same features, plus more capability, integrations and tools.

With Shopify Plus, you can:

  • Run up to 10 stores from one dashboard at once, including analytics, staff accounts and automation tools
  • Customise the checkout with Script Editor (tailoring shipping methods, payment options and customer fields)
  • Customise theme templates with the Liquid Editor (editing HTML or CSS)
  • See deeper analytics, including sales stats, top-selling products, return customer rate and more
  • Add unlimited staff accounts with extra permission settings
  • Tap exclusive automation tools and plug-ins like Launchpad and Shopify Flow. Launchpad schedules sales, product launches and restocks, while Shopify Flow automates emails and messaging for customer service, marketing, order management and inventory tracking.
  • Connect more API integrations with your existing platforms
  • Open a wholesale channel or trade account so customers can buy from you in bulk
  • Send invoices, track orders and manage B2C and B2B in one place
  • Get a Launch Manager and Merchant Success Programme with 24/7 support
  • Use international features, up to 20 languages instead of 5, with currency selected automatically from your customer’s IP address.

If you’re still unsure which platform fits, have a chat with our Shopify Plus experts here at Kia Ora today. Our Shopify speed optimisation team will help set your business up for greater success.

Bringing on a Shopify Plus Partner like Kia Ora Digital delivers a range of benefits that can lift your ecommerce operation. Here’s how:

  • Advanced Platform Knowledge: As a Shopify Plus Partner, we understand the platform and its capabilities in depth, so we can manage and optimise your Shopify Plus store to perform at its best.
  • Access to Latest Features: We’re among the first to learn about Shopify’s newest features and updates, and we put them to work on your site to keep it current and competitive.
  • Priority Support: Our direct line to Shopify support lets us resolve issues and questions fast, saving you time and limiting any disruption to your business.
  • Customisation and Scalability: Shopify Plus offers more room to customise and scale. As a partner, we help you use those features to build a unique, user-friendly shopping experience that grows with you.
  • Strategic Advice: We share strategic guidance drawn from deep Shopify Plus experience, helping you make decisions that fuel growth and success.

In short, a Shopify Plus Partner like Kia Ora Digital helps you get the most from your ecommerce platform, from technical optimisation and advanced features to strategic guidance and priority support.

Kia Ora Digital is a trusted choice for Shopify SEO services thanks to our expertise, experience and genuine commitment to client success. As a certified Shopify partner, we have the tools and knowledge to optimise your Shopify store properly.

Our team brings together SEO specialists, content creators, web developers and strategists who work as one to deliver complete SEO solutions.

We use a comprehensive approach to lift the performance of Shopify Plus stores:

  • Shopify Plus Expertise: Drawing on deep Shopify Plus experience, we use the advanced features of this high-end ecommerce solution to optimise your online store.
  • SEO Optimisation: We apply advanced SEO strategies built for Shopify Plus, including refining site structure, strengthening product page SEO and rolling out content strategies that maximise search visibility.
  • Site Speed Optimisation: Knowing how much site speed matters for user experience and SEO, we offer Shopify speed optimisation. We work to quicken your load times and lift user experience, SEO and conversions together.
  • Shopify Partner Benefits: As a Shopify partner, we have the latest tools, features and best practice from Shopify, so we stay current and apply the freshest optimisation techniques to your Shopify Plus store.
  • Tailored Strategies: Since every business is different, we craft customised strategies that align with your goals and audience, so our work delivers meaningful results for your Shopify Plus store.

Keep in mind the exact strategies and services may shift depending on your business’s needs and goals. For the most accurate picture, it’s best to talk with our team directly.

Our Shopify speed optimisation services focus on a few key areas:

  • Load Time Reduction: We apply a range of techniques to cut your load time, from optimising images and reducing server response time to trimming render-blocking JavaScript and CSS in above-the-fold content.
  • Enhanced User Experience: A fast-loading site gives visitors a smooth, enjoyable experience, which lifts engagement and keeps people on your site longer.
  • SEO Boost: Site speed is a known Google ranking factor. Faster sites tend to rank higher, bringing more visibility and more organic traffic.
  • Increased Conversion Rates: A quick site lowers bounce rates and keeps users engaged, which lifts conversions. Studies show even a one-second delay in load time can cost you conversions.
  • Mobile Optimisation: With mobile use climbing, we make sure your Shopify store loads fast on phones as well as desktops, giving a consistent experience across every device.
  • Continuous Monitoring and Optimisation: We keep an eye on your site’s performance and adjust as needed to hold those load times, so your site stays fast, efficient and reliable.

Every second counts with site speed. At Kia Ora Digital, we make those seconds work in your favour.

As a Shopify partner, we have direct access to the latest resources, tools and updates from Shopify. That keeps us ahead of the curve and lets us apply the most current practices when optimising your Shopify store.

Yes. At Kia Ora Digital, we set out to deliver a positive ROI on your investment in our Shopify SEO services. By lifting your visibility in search, drawing in more organic traffic and improving user experience, we work to grow your sales and revenue.

That said, it’s worth remembering SEO is a long-term play, and results won’t always be instant.

here are a few of the industries we’ve worked with: