The Power of BigCommerce: Features and Benefits for Growing Businesses

BigCommerce offers a wide array of features that make it an ideal choice for growing eCommerce businesses. Its SEO capabilities, combined with tools for multi-channel selling and built-in analytics, provide a comprehensive platform for scaling your business. 

By leveraging these features and implementing strategic SEO practices, you can enhance your store’s visibility, attract more customers, and ultimately drive growth. 

Here we’ll explore the key features and benefits of BigCommerce SEO, demonstrating why it’s a top choice for growing eCommerce businesses.

BigCommerce: An SEO-Friendly Platform

Right out of the box, BigCommerce provides a solid SEO foundation. It includes a range of features which allow businesses to tailor their SEO strategies to meet specific needs, enhancing their ability to attract organic traffic. These features include customisable SEO titles, meta tags, and image alt tags – all essential tools for improving your store’s search rankings.

On top of that, BigCommerce offers built-in schema markup features. Schema markup is a form of microdata that enables your store to rank for rich snippets in search results without extra coding. 

Rich snippets can increase your click-through rates by providing users with more detailed information directly in search results. These snippets are especially important in today’s Generative A.I.-driven space. Following the introduction of A.I. Overviews to Google’s search results, any business who wants to get ahead online needs to optimise their content to appear in these snippets.

Advanced BigCommerce SEO Features

While BigCommerce comes equipped with many SEO features, there are advanced options to further enhance your store’s performance, such as:

1. Product Filtering: This not only improves user experience by helping customers find products easily but also enhances SEO by creating specific, content-rich pages that can rank for niche keywords.
2. Mobile Optimisation: With a significant portion of online shopping conducted on mobile devices, having a mobile-optimised site is crucial. BigCommerce themes are responsive, ensuring a seamless experience across all devices.
3. 301 Redirects: This feature is vital for maintaining your SEO ranking when URLs change. It ensures that both users and search engines are directed to the correct pages, preserving the SEO value of the original links.

Multi-Channel Selling: Expanding Your Reach

BigCommerce’s multi-channel selling capability is a game-changer for businesses seeking to broaden their market presence. By allowing merchants to list products on powerhouse platforms like Amazon, eBay, and various social media sites, BigCommerce SEO significantly amplifies your reach. 

This allows businesses to penetrate new markets, attracting a more diverse and extensive audience. The integration process is seamless, ensuring that your branding and inventory management remain consistent across all sales channels. 

This not only strengthens brand identity but also enhances customer trust and loyalty. Plus, the ability to manage and synchronise listings from a single platform simplifies operations, reducing the complexity of  individually handling multiple sales channels. 

By leveraging BigCommerce’s multi-channel selling, businesses can capitalise on increased exposure, resulting in more significant sales opportunities and accelerated growth. This approach not only optimises resource allocation, but also positions businesses to effectively engage with customers across different digital landscapes.

Built-In Analytics: Data-Driven Decisions

Gaining a deep understanding of your customers and their shopping behaviour is crucial for optimising your eCommerce store. 

BigCommerce’s built-in analytics serve as a powerful tool, offering valuable insights into various aspects of your business, such as sales performance, customer demographics, and site traffic. These analytics provide a comprehensive view of who your customers are, what they are buying, and how they interact with your store. By leveraging this data, businesses can make informed decisions that enhance their marketing strategies, ensuring they target the right audience with the right message. 

Additionally, understanding customer preferences and behaviours allows businesses to tailor their customer experience, leading to improved satisfaction and loyalty. The strategic use of analytics aids in identifying trends, optimising inventory, and adjusting pricing strategies to drive business growth. 

Ultimately, BigCommerce’s analytics empower businesses to refine their operations, improve customer engagement, and achieve sustained success in the competitive eCommerce landscape.

A Fast, Safe User Experience

BigCommerce leverages a Content Delivery Network (CDN) to ensure your online store loads quickly for users worldwide. Fast-loading websites not only improve user experience but also positively impact SEO rankings. Google considers page speed a ranking factor, so a faster store can lead to higher search placement.

Additionally, BigCommerce offers HTTPS security, providing customers with safe and secure transactions. HTTPS sites are preferred by search engines and users alike, offering another boost to your SEO efforts.

The Importance of On-Page SEO

Effective on-page SEO is vital for unleashing the full potential of your BigCommerce store. It involves fine-tuning various elements to improve search visibility and enhance user engagement. 

Key components include optimising page titles, meta descriptions, and header tags:

• Page Titles: Each page should feature a unique and descriptive title, ensuring it accurately reflects the content while capturing the attention of both search engines and potential customers. 
• Meta Descriptions: Similarly, meta descriptions should be compelling and informative to entice users to click through from search results. 
• Alt Tags for Images: Beyond text elements, optimising images with alt tags is essential, as they provide context about the image content, contributing to better indexing. 
• URLs: Clean and descriptive URLs are equally important, as they not only improve navigation but also enhance SEO performance by clearly signalling the page’s content to both users and search platforms. 

These practices collectively boost your store’s search ranking and attract more engaged visitors, ultimately driving sales growth.

Implementing BigCommerce SEO Strategies 

While BigCommerce provides tools to enhance your SEO, achieving high rankings requires strategic implementation. Here are some essential steps:

• Keyword Research: Identify relevant keywords your target audience is searching for. Use these keywords strategically in your product titles, descriptions, and meta tags.
• Content Optimisation: Regularly update and optimise your site’s content. This includes writing detailed product descriptions, incorporating user-generated content like reviews, and maintaining a blog to engage customers and improve SEO.
• Internal Linking: Build a solid internal linking structure to help search engines understand the hierarchy and context of your pages. This also aids in distributing page authority across your site.

At Kia Ora Digital, we specialise in providing innovative SEO strategies for BigCommerce websites. We’ve also developed our proprietary Revenue Forecast tool, which uses real historical data from your business to forecast just how much extra revenue you could be generating, simply by ranking for certain keywords. Interested? Ask us for your own personalised forecast today.

BigCommerce: A Platform for Growth and Big Ideas

Whether you’re just starting or looking to expand an existing business, BigCommerce provides the flexibility and power needed to succeed in the fast-paced world of eCommerce. 

Embrace the potential of BigCommerce SEO and unlock new opportunities for your business today. Contact us to find out how we can unlock the best features of BigCommerce for you.