Shopify SEO

Grow your Revenue with Shopify SEO

Get a Free Shopify SEO Audit

Kia Ora Digital can help you reach more customers by increasing your Shopify organic search presence. Our Shopify SEO experts in NZ go above and beyond to target high-traffic keywords, optimise your brand and collection pages, and grow your audience to ultimately increase sales. We also offer Shopify Plus technical SEO services for larger stores.

SEO Shopify: Optimise your Online Store to Rank #1

The Shopify platform is the Ecommerce favourite for a reason. With its suite of bespoke themes and add-ons, it gives your store the power to really stand out. Your ranking in search engine results is the thing that’s really going to boost your store. It’s all about making sure it’s properly optimised to load quickly and have any potential bottlenecks removed, so you can reach a massive audience at a low cost.

That’s where Kia Ora comes in. Covering everything from technical SEO through to high-conversion content, as Shopify partners, we boost your store up the rankings so more customers can find you and buy from you. Our Shopify experts guarantee results for businesses in Auckland, Wellington, Invercargill, Queenstown and worldwide.

Get a Free SEO Quote today

Hard-hitting SEO for your Shopify Store

Shopify’s platform is built with the infrastructure that gives brands a competitive advantage. So, we work with this to unlock growth opportunities for your Ecommerce store. Shopify SEO is complex, but we keep things simple, starting with an SEO audit before creating the Ecommerce roadmap that will draw in maximum organic traffic.

We’ll approach your strategy with the overall goal of business growth delivered through best practices. Throughout, we’ll also focus on your individual requirements, making sure every corner of your shop is optimised as much as it can be, from speed optimisation through to overall performance. From providing a user-friendly shop front that encourages sales through the power of content, to optimising the back-end to effectively attract customers, you can leave it to your dedicated Shopify consultant to get your products flying off their digital shelves.

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Maximise your ROI with a Shopify website audit

There are three main Shopify SEO issues we tend to come across during a website audit: poor structure with duplicate content, pages are slow to load, and not enough content related to your products.

Here at Kia Ora, we optimise online stores with our technical SEO services to maximise your ROI and increase your sales. We’ll carry out a comprehensive Shopify website audit to identify any areas for improvement, then implement an innovative strategy to transform the way your way operates.

As part of our Shopify SEO review, we target any issues that could potentially be slowing your site down. This may be due to use of particular themes, sliders, extra plug-ins, or large images that take a while to load. We’ll address all this and more to make sure your store is efficient and functional for a seamless end-to-end user experience.

What You Can Expect from Our Team

When you need SEO for your Shopify store, speak to our team of experts. Our technical SEO services for Shopify include:

  • Migrating your existing website to the Shopify platform
  • Carrying out a Shopify store audit to identify issues and possible improvements
  • Writing optimised SEO content for your product pages and blog
  • Removing any duplicate content
  • Increasing navigation and placing internal links to key pages throughout your site
  • Recommending and optimising plugins that are relevant to your store
  • Optimising product images for a faster load-time
  • Integration with Google Analytics

From there, the world is your oyster. Say Kia Ora and ask us how we can level up your store today.

Shopify Plus SEO: What’s the Difference?

If you’re looking to set up an online Ecommerce store, you might be wondering about the difference between Shopify and Shopify Plus, and which is more suitable for your business. Both integrate with POS systems, but there are some noticeable differences.

Shopify is ideal for small to medium businesses and sole traders, where Shopify Plus is slightly more advanced, and tailored towards larger organisations who handle millions of dollars in sales. This platform takes all the best features of Shopify, then adds greater flexibility and customisation. It comes with all the same features as Shopify, but with extra features, abilities, integrations and more.

With Shopify Plus, you can:

  • Manage up to 10 stores from your dashboard all at once, including analytics, staff accounts and automation tools
  • Customise the checkout experience using Script Editor (allowing you to customise shipping methods, payment options and customer fields)
  • Customise theme templates using the Liquid Editor (ability to edit HTML or CSS)
  • View more detailed analytics – including sales stats, top-selling products, return customer rate, etc
  • Unlimited staff accounts, with additional permission settings
  • Access to exclusive automation tools and plug-ins such as Launchpad and Shopify Flow. Launchpad automates scheduling for sales, new product releases and restocking – where Shopify Flow automates emails and messaging for customer service, marketing, order management and inventory tracking.
  • More API integrations with other existing platforms
  • Wholesale channel or trade account where your customers can buy from you in bulk
  • Send invoices, track orders and manage B2C and B2B businesses all from one place
  • Launch Manager and Merchant Success Program with 24/7 support
  • International features – up to 20 languages instead of 5, and automatically selects the right currency based on your IP address.

If you’re still not sure which platform is best for your business, have a chat with our Shopify Plus experts here at Kia Ora today. Our Shopify speed optimisation experts will help to set your business up for greater success.

We're Shopify Partners

As certified Shopify partners, Kia Ora Digital brings several benefits to your business, including:

  • Access to exclusive resources: Being a Shopify partner means we have access to the latest tools, features, and best practices from Shopify, which we utilise to optimise your online store.
  • Swift problem resolution: With our direct line to Shopify support, we can resolve any technical issues promptly and efficiently.
  • Stay updated: Our partnership with Shopify ensures we stay abreast of any updates or changes, allowing us to keep your store optimised at all times.

Our status as Shopify partners also means that we can provide faster and more efficient solutions to any issues you might encounter on your Shopify store.

View our Partner Directory

Say Kia Ora and Get Started Today

Here at Kia Ora Digital, we are your local Shopify SEO experts. We can help you increase your sales, conversions and revenue with the best Shopify SEO in New Zealand.

Request an Audit today

About Kia Ora Digital

Kia Ora Digital is a top-tier digital marketing agency, specialising in Shopify SEO services. Our team comprises professionals with diverse skills, including:

  • Shopify SEO specialists: Our SEO experts have a deep understanding of the algorithms used by search engines and employ up-to-date strategies to improve your website's visibility.
  • Content creators: We have a team of creative writers and designers who produce engaging content that captures your brand's voice and resonates with your target audience.
  • Web developers: Our developers ensure your Shopify store is technically sound, with a clean codebase, responsive design, and optimal load times.
  • Strategists: Our strategists work closely with you to understand your business goals and devise effective SEO strategies that align with those objectives.

We leverage our collective expertise to help businesses enhance their online visibility, drive more traffic, and increase sales on their Shopify stores.

Shopify case studies and real results achieved

Aster & Oak
Baked & Co Case Study | Kia Ora Digital
Aster & Oak is one of Australia’s leading labels for organic baby clothes. They came to us to increase their traffic and revenue. With our highly refined optimisation process, we were able to drive huge results:
increase in Organic Users year-on-year
percent up image
increase in Organic Revenue year-on-year
Urban Classics
Bespoke Press Case Study | Kia Ora Digital
Urban Classics is a fashion label specialising in trendy European streetwear. Through our highly refined optimisation process, we were able to drive huge results for this brand:
increase in Organic Users year-on-year
percent up image
increase in Organic Revenue year-on-year
Client's star rate

"Great experience with the crew here, Dan & Ben have gone above and beyond to assist in our online business growth. Great experience with an agency!"

Client's comment logo
Charlie C.
Atlas Dining
Client's star rate

"I am completely blown away. I will recommend you to my colleagues. The best on the net! Not able to tell you how happy I am with Kia Ora."

Client's comment logo
Client's star rate

“In an industry where smoke and mirrors are the standard, we have been searching for a great SEO company to work with. One that focuses on results rather than fabricated numbers. After speaking with Dan once we saw that he knew his stuff and we’re glad to have finally found a SEO agency we are confident in.”

Client's comment logo
Kynon Hickman
Client's star rate

“We've been working with Dan and Ben for about 7 months now, they are the masters in SEO, we are really starting to see results now. Thanks guys.”

Client's comment logo
Angela L
Client's star rate

“Great experience with the crew here, Dan & Ben have gone above and beyond to assist in our online business growth. Great experience with an agency!”

Client's comment logo
Charlie C

Shopify Speed Optimisation To Catapult Your SEO

Our Shopify speed optimisation services aim to enhance both user experience and SEO:

  • Improved user experience: We ensure your website loads quickly, offering a seamless browsing experience to your visitors, thereby boosting engagement and conversion rates.
  • Enhanced SEO: By speeding up your site, we help improve its ranking on search engine results pages, increasing visibility and attracting more organic traffic.
  • Increased conversion rates: A fast-loading site keeps users engaged, reducing bounce rates and potentially leading to higher conversion rates.

For more information about our Shopify optimisation services at Kia Ora Digital, get in touch with our expert team. Let’s start the conversation about elevating your business operations and discovering new levels of success.

Our Partner Network

As SEO experts, we specialise in only providing SEO services to our clients. Since we have a niche offering, we partner with other tech platforms and marketing agencies to help cover the rest. This gives our clients great growth opportunities to work with specialist agencies that can help take their business to the next level.

View our Partner Directory


What is SEO?

SEO stands for Search Engine Optimisation. But exactly what does that mean?

SEO is all about optimising your website so that search engines like Google can find you and, in turn, so can potential customers. Google ranks your website based on its content and relevance. It does this by constantly crawling the content on your website to find the common keywords for each page. If these keywords match what people are searching for, Google will see that your site is relevant, and will rank that page within its search results.

SEO can get quite technical, and there’s a lot of work that can be done in the background to further improve your keywords positions, and ultimately rank higher in the SERPs (search engine results pages).

Why is SEO Essential for Business Growth?

An effective SEO campaign is essential for continued business growth as it allows new customers to find you online, while also advertising your products and services and increasing your business exposure.

SEO is a major part of having a successful digital marketing campaign. Search engines like Google are the main gateway or highway to your online store – and if you can’t be seen on it, customers won’t find you. That’s where we come in at Kia Ora Digital. We’re the experts when it comes to developing highly effective digital marketing strategies.

How Important is SEO for Digital Marketing?

Effective SEO is crucial to having a successful digital marketing campaign. Without optimising your site content, your audience will not be able to find you.

It’s important to have high-quality web content, using targeted keywords and relevant links, to bring new customers into your website. The more relevant and useful your website is to users, the higher up it will appear on Google’s search engine result pages (SERPs). This makes it easier for customers to find you, guaranteeing greater success for your digital marketing campaign.

What Exactly Does an SEO Agency Do?

We are a performance-driven SEO agency, and we offer a wide range of SEO services to help you develop a successful digital marketing campaign. We’re here to make sure your website gets seen and ranks well on Google, bringing in new organic search traffic, customers and business opportunities.

Effective SEO is not just an art, but a science. To make sure your website is seen as relevant and useful in the eyes of Google, our experienced SEO technicians are constantly researching and staying up to date with all the latest search trends and patterns in the online world. This involves the targeted, strategic placing of relevant keywords throughout your website content, along with placement of internal links and backlinks to reputable, trusted sources of authority.

How Can SEO Help my Business or Website?

By coming up with an effective SEO strategy for your website, you can attract more customers and increase your brand exposure by appearing higher for key search terms (keywords) in search engines such as Google.

In turn, this should help to increase your sales and revenue, and maximising your growth opportunities so that you can take your business to new heights.

Can you provide examples of successful SEO programs for Shopify websites?

Kia Ora Digital specialises in executing successful SEO programs for Shopify websites. Our SEO programs have consistently led to:

  • Increased Organic Traffic: Through our strategic keyword optimisation and high-quality content creation, we've helped Shopify businesses significantly boost their organic traffic. This means more potential customers are finding their websites through search engines without the use of paid advertising.
  • Higher Keyword Rankings: Our SEO strategies have resulted in higher visibility for targeted keywords. This means that our clients' websites appear higher in search engine results when users search for those specific keywords, leading to increased website visitors and potential sales.
  • Improved Conversion Rates: We don't just focus on driving traffic, but also on converting that traffic into sales. By creating engaging, relevant content and ensuring a seamless user experience, we've seen substantial increases in conversion rates on our clients' websites.
  • Enhanced Online Presence: Through our work, businesses have seen their websites rank higher for competitive keywords, leading to improved visibility and credibility in their respective industries.
  • Sustainable Growth: SEO is a long-term strategy, and our programs are designed for sustainable growth. We've seen businesses enjoy continued improvements in their online performance long after our initial SEO efforts. 

These successes underscore the power of well-executed SEO programs for Shopify websites. But remember, each business is unique, and results can vary. We tailor our strategies to meet your specific needs and goals to ensure the best possible outcomes.

Are you familiar with the unique challenges and structure of the Shopify CMS?

Our team has a deep understanding of Shopify's unique structure and the challenges it presents. Shopify uses its own coding language, Liquid, which can be different from traditional CMS platforms and pose certain challenges. 

Here's how we tackle these aspects:

  • SEO Features: Shopify has built-in SEO features, but leveraging them effectively requires expertise. We know how to maximise these features to ensure your website is optimised for search engines.
  • Liquid Templating Language: We're well-versed in Shopify's Liquid code, which allows us to customise your store's theme for optimal SEO performance.
  • URL Structures: Shopify has specific URL structures that can't be changed. We understand how to work within these constraints to still ensure your URLs are SEO-friendly.
  • Duplicate Content Issues: Shopify can sometimes generate duplicate content, which can harm SEO. We know how to identify and resolve these issues to prevent any negative impact on your rankings.
  • Shopify Apps: There are numerous Shopify apps available for enhancing SEO. We have experience with these apps and can recommend and implement the ones that will benefit your site the most.

Will you provide recommendations for optimising our Shopify website's technical SEO elements?

We will perform an in-depth analysis of your Shopify website's technical SEO elements. These include:

  • Site Speed: A slow-loading site can harm your search engine rankings and user experience. We'll assess your site's speed and provide suggestions for improvement if necessary.
  • Mobile Responsiveness: With the majority of web browsing now happening on mobile devices, it's vital that your site is mobile-friendly. We'll evaluate your site's mobile responsiveness and suggest enhancements if needed.
  • Crawlability: Search engines need to be able to crawl your website effectively to index your content. We'll examine elements such as your robots.txt file, XML sitemap, and more to ensure your site is easily crawlable. 

Based on this comprehensive audit, we'll provide a detailed report outlining our findings and recommendations for optimising each of these elements. Our goal is to ensure your Shopify website is technically sound and fully optimised for search engine performance.

How do you approach on-page SEO optimisation for Shopify websites?

Our approach to on-page SEO optimisation for Shopify websites is comprehensive and designed to maximise both visibility and user engagement. Here's how we do it:

  • Keyword Research: We start with meticulous keyword research, identifying the terms your potential customers are using in their searches. These keywords are then strategically incorporated into your site's content, meta tags, URLs, and image alt text.
  • Meta Tag Creation: Meta tags help search engines understand what your pages are about. We craft compelling meta descriptions, title tags, and header tags that include your target keywords and encourage users to click through to your site.
  • Image Alt Text Optimisation: Search engines can't ‘see’ images but they can read the alt text. We ensure all your images have descriptive alt text that includes relevant keywords.
  • URL Structuring: A well-structured URL is easier for search engines to crawl and index. We make sure your URLs are clear, concise, and include your target keywords.
  • Engaging Content Creation: Beyond technical elements, we focus on creating engaging, high-quality content. This not only helps with SEO but also keeps visitors on your site longer, increasing the likelihood of conversions. 

In essence, our approach to on-page SEO optimisation for Shopify websites is a blend of technical and creative strategies, all aimed at boosting your site's search engine performance while also engaging your audience.

Will the SEO program include content strategy and creation?

Definitely. A robust SEO program must include a strong content strategy. Our team will collaborate with you to create engaging, SEO-friendly content that aligns with your brand and resonates with your target audience. 

Our team will work closely with you to understand your brand, audience, and objectives. Based on this understanding, we'll create a tailored content strategy that includes blog posts, product descriptions, social media content, and more. This content won't just be SEO-friendly; it will also engage your audience, build trust, and drive conversions. 

In short, our SEO program incorporates content strategy and creation as a core element to deliver the best possible results.

Can you provide a forecast for traffic and sales / enquiry before we start the SEO?

While providing an exact forecast for traffic and sales or enquiries is challenging due to the dynamic nature of SEO, at Kia Ora Digital, we can certainly provide an educated estimate. This estimation is based on a number of factors including:

  • Current Website Performance: We begin by assessing your website's current performance. This includes analysing your existing traffic, conversion rates, keyword rankings, and more.
  • Market Trends: Understanding the trends in your industry and the behaviour of your target audience helps us anticipate potential changes and opportunities for growth.
  • Competitive Landscape: We also consider your competition. By understanding who you're competing with and their SEO strategies, we can better predict how changes might affect your traffic and sales.
  • SEO Strategies: Based on our proposed SEO strategies and tactics, we can estimate their potential impact on your website's performance. 

Please note, these are estimates and actual results can vary. However, they do provide a useful benchmark for setting expectations and tracking progress once the SEO program begins.

What benefits does hiring a Shopify Plus Partner bring?

Hiring a Shopify Plus Partner like Kia Ora Digital brings numerous benefits that can significantly enhance your eCommerce operations. Here's how:

  • Advanced Platform Knowledge: As a Shopify Plus Partner, we possess an in-depth understanding of the platform and its capabilities. This means we can optimally manage and optimise your Shopify Plus store, ensuring it performs at its best.
  • Access to Latest Features: We are among the first to know about Shopify's latest features and updates, and we can implement these on your site to keep it up-to-date and competitive.
  • Priority Support: We have a direct line to Shopify support, which allows us to quickly resolve any issues or inquiries you may have. This can save you valuable time and minimise any potential disruptions to your business.
  • Customisation and Scalability: Shopify Plus offers more customisation options and scalability. As a partner, we can help you leverage these features to create a unique, user-friendly shopping experience that scales with your business.
  • Strategic Advice: We provide strategic advice based on our extensive experience with Shopify Plus. This can help you make informed decisions that drive growth and success. 

In short, hiring a Shopify Plus Partner like Kia Ora Digital ensures you get the most out of your eCommerce platform, from technical optimisation and advanced features to strategic guidance and priority support.

What makes Kia Ora Digital a reliable choice for Shopify SEO services?

Kia Ora Digital is your trusted choice for Shopify SEO services because of our expertise, experience, and commitment to client success. As a certified Shopify partner, we are equipped with the latest tools and knowledge to optimise your Shopify store effectively.

Our team comprises SEO specialists, content creators, web developers, and strategists who work together to deliver comprehensive SEO solutions.

How does Kia Ora Digital improve my Shopify Plus store's performance?

We utilise a comprehensive strategy to enhance the performance of Shopify Plus stores:

  • Shopify Plus Expertise: Leveraging our extensive experience with Shopify Plus, we use advanced features of this high-level eCommerce solution to optimise your online store.
  • SEO Optimisation: We implement advanced SEO strategies tailored for Shopify Plus stores. This includes optimising site structure, enhancing product page SEO, and implementing effective content strategies to maximise visibility on search engine results.
  • Site Speed Optimisation: Recognising the critical role of site speed in user experience and SEO, we offer Shopify speed optimisation services. We work to improve your site's loading speed, aiming to enhance user experience, boost SEO, and increase conversion rates.
  • Shopify Partner Benefits: As a Shopify partner, we have access to the latest tools, features, and best practices from Shopify. This allows us to stay updated and apply the most current optimisation techniques to your Shopify Plus store.
  • Tailored Strategies: Understanding that each business is unique, we devise customised strategies that align with your business goals and target audience. This ensures that our optimisation efforts drive meaningful results for your Shopify Plus store. 

Please note that specific strategies and services may vary based on your business's unique needs and objectives. For the most accurate information, it's recommended to contact our team directly.

Does Kia Ora Digital provide Shopify speed optimisation services?

Our Shopify speed optimisation services focus on several key areas:

  • Load Time Reduction: We implement a variety of techniques to reduce your website's load time, such as optimising images, reducing server response time, and minimising the use of render-blocking JavaScript and CSS in above-the-fold content.
  • Enhanced User Experience: By ensuring that your website loads quickly, we provide a seamless, enjoyable browsing experience for your visitors. This can lead to increased user engagement and higher dwell time on your site.
  • SEO Boost: Site speed is a known ranking factor for Google. Faster sites are more likely to rank higher in search engine results pages, leading to increased visibility and more organic traffic to your site.
  • Increased Conversion Rates: A fast-loading site reduces bounce rates and keeps users engaged, which can lead to higher conversion rates. Studies have shown that even a one-second delay in page load time can lead to a loss in conversions.
  • Mobile Optimisation: With the increasing number of mobile users, we ensure that your Shopify store loads quickly not just on desktops, but also on mobile devices. This provides a consistent user experience across all devices.
  • Continuous Monitoring and Optimisation: We continuously monitor your site's performance and make necessary adjustments to maintain optimal load times. This ensures your site remains fast and efficient, providing a consistently high-quality user experience.

Remember, every second counts when it comes to site speed. At Kia Ora Digital, we make those seconds count in your favour.

How does Kia Ora Digital stay updated on the latest Shopify features and practices?

As a Shopify partner, we have direct access to the latest resources, tools, and updates provided by Shopify. This enables us to stay ahead of the curve and implement the most up-to-date practices when optimising your Shopify store.

Can I expect a positive ROI from investing in Kia Ora Digital's Shopify SEO services?

Yes. At Kia Ora Digital, we aim to deliver a positive ROI on your investment in our Shopify SEO services. By improving your site's visibility on search engines, driving more organic traffic, and enhancing user experience, we strive to increase your sales and revenue.

However, it's important to remember that SEO is a long-term strategy, and results may not be immediate.

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