Measure your success with SEO KPIs

As part of our SEO traffic strategy, we’ll help you keep track of:

• Sales Conversions and Leads: Running a successful Shopify store is all about generating traffic, sales and leads – and for that to happen, you need your website to convert, convince customers to take action. It’s great to have a beautiful-looking website and product images, but are your customers actually buying from you? Are you seeing the kind of results you want?
• Organic CTR: Your click-through-rate is what brings customers in to your site from search pages. Having a killer meta description (the short text summary you see in Google) is all part of what it takes to convince customers that your website has what they need, what they’re searching for. And those meta descriptions use keywords.
• Keyword Rankings: Target keywords are what drive your SEO strategy, as these are the kind of search terms that ultimately bring customers to your site. Our tech team is constantly researching leading keywords within your industry. You want to increase your organic visibility to make sure customers can find you. By keeping your site up-to-date in line with current keyword trends, you’ll always be at the forefront and first to rank in search engine result pages (SERPs).
• ROI: Tracking your ROI is crucial to see whether your revenue strategy is working. Is the money you’re spending on your site translating into sales and customers? Is your revenue exceeding what you’ve spent so that you can turn a profit? SEO is often a long game, and it can take 6 to 12 months to see a return on your investment. But trust us, the more time, care and effort you put into your strategy, the more you’re likely to see greater results in the long run.
• Page Speed: Did you know that if your site takes longer than three seconds to load, you’ll instantly lose 40% of your website traffic? It’s harsh, but true. We’ll help you optimise your page speed to prevent this from happening.
• Bounce Rate: If your website is slow to load, your customers will grow frustrated and bounce to another site. You’ll lose any chance you have at conversions, and potentially lose the client altogether to your competition.
• Average Time on Page: How long are customers spending on your site, and how easy is it to navigate? The average time they spend is a good indicator of this, and how engaged they are with your brand. This also means they’re more likely to convert and take action.
• Backlinks: We generate backlinks from reputable websites to help improve your site’s ranking in the eyes of Google. This also helps to build trust with your audience and position you as a leader within the industry.

These are all essential factors that influence how long your customers spend shopping at your site, whether they’ll have a positive user experience and how likely they are to shop again.

Google uses this information to assess your Core Web Vitals score and determine your online store ranking. The better your score, the more likely you are to appear at the top of Google’s search page results, therefore bringing in more customers.