In this day and age, it’s all about getting your products seen in the right places. With Google’s Display Network (GDN), you can put your business front and centre using Google Display Ads.
Google Display Ads are image banners that show up on Google services such as Gmail and YouTube, along with over two million partner websites. And with millions of people using Google’s services each day, that means your ads are bound to get some traffic. Even better – you choose which audience you want the ads to target.
Here at Kia Ora Digital, we develop tailored strategies to ensure your ads effectively target the right audience and deliver optimal results. This way, we can help your business to expand its reach, increase brand awareness, and drive conversions.
With our expertise in Google Display Advertising, we manage every aspect of your campaigns, from targeting and bidding to ad placement and scheduling.
We ensure that your ads are seen by the right people at the right time, maximising your return on investment. Our services include:
Ongoing campaign optimisation
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As a leading digital marketing agency, we pride ourselves on delivering exceptional service and results for our clients. Here's what sets us apart:
Commitment to Excellence: We are dedicated to helping your business succeed by delivering top-quality advertising services and exceptional customer support.
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At Kia Ora, we believe that having a strong strategy is the foundation of any successful digital marketing campaign. Our experts work closely with you to understand your business goals, target audience, and unique selling points. We then develop a customised strategy designed to achieve your objectives and maximise your ROI.
We’ll then get to work and create visually engaging, responsive ads that adapt to different devices and screen sizes. We also optimise your ads for maximum performance by testing various ad elements and continuously refining your campaigns based on data-driven insights.
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At Kia Ora Digital, we understand that display advertising is an ever-evolving landscape. That's why we are committed to staying up-to-date with the latest trends, tools, and best practices. As part of your campaign, we’ll:
Our team constantly monitors and adjusts your campaigns to ensure they remain competitive and deliver the best possible results. We track key performance indicators (KPIs) and use data-driven insights to continuously optimise your display ads for better results, providing you with valuable insights into your campaign's effectiveness.
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If you're ready to take your online advertising to new heights, get in touch today. Our comprehensive range of services, including Google shopping ads and display ads management, will help you reach a larger audience, boost brand awareness, and drive conversions.
Contact us today to learn more about our services and how we can help your business thrive in the digital world.
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Google Display Ads and Google Search Ads are two different types of online display advertising offered by Google. The key difference lies in where the ads are shown and how they target users.
Google Search Ads appear on the search engine results page (SERP) when users search for specific keywords. These ads target users who are actively searching for information, products, or services related to your business. Search ads primarily use text-based ad formats and focus on driving direct conversions.
On the other hand, Google Display Ads are shown across the Google Display Network, which includes millions of websites, apps, and videos. These ads target users based on their browsing behaviour, interests, and demographics, rather than the keywords they search for. These ads use various ad formats, such as images, videos, and rich media, and focus on building brand awareness, increasing engagement, and driving conversions over time.
To ensure your display ads reach the right audience, it's essential to define your target audience and use the appropriate targeting options provided by Google Ads. Some of the targeting options available include:
Remarketing: Target users who have previously interacted with your website, app, or YouTube channel.
Measuring the performance of your campaigns is crucial for understanding their effectiveness and making data-driven optimizations. Google Ads provides various metrics and tools to help you track your campaign performance, including:
By monitoring these metrics, you can identify areas for improvement and adjust your targeting, bidding, ad creatives, and other campaign elements accordingly.
Responsive display ads (RDAs) are a type of ad format offered by Google Ads that automatically adjusts its size, appearance, and format to fit different ad placements on the Google Display Network.
RDAs use machine learning to test and optimise various combinations of headlines, descriptions, images, and logos, helping you create more effective ads with minimal effort.
To create a responsive display ad, you need to provide multiple ad assets, including headlines, descriptions, images, and a logo. Google Ads will then generate different ad variations by mixing and matching these assets and automatically show the best-performing combination to your target audience.
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