In the digital marketing industry, in recent years we’ve noticed a significant evolution in various aspects of search engine optimisation (SEO). The current landscape has become much more integrated, and businesses now understand the importance of long-term growth and brand authority over short-term traffic gains.
In the past, tasks like keyword research and optimisation were often tedious and time-consuming. However, with the progress of marketing tools and Google's various keyword-related services, keyword research has become much more advanced and user-friendly, offering more freedom for searchers to deviate from basic queries.
Today, businesses recognise that content quality is the most crucial factor in SEO ranking, and they are investing in becoming authorities in their respective fields, rather than simply faking it. Building a positive online reputation is essential, and most businesses are willing to put in the necessary effort to achieve it.
As we move forward into 2023 and beyond, there are several SEO trends that will be important for businesses looking to improve their online performance. These include prioritising user experience, building high-quality backlinks, leveraging the power of video content, and optimising for voice search.
By focusing on these trends, businesses can stay ahead of the curve and remain competitive in the constantly evolving world of SEO. We’ll show you how in this handy guide.
With the rise of AI-generated content, there is a growing concern about its impact on SEO. While AI-generated content can be a useful tool for quickly generating large amounts of content, it can also be repetitive and lack originality. This can hinder SEO efforts under the new Google algorithm, which places a strong emphasis on unique, high-quality content.
When Google detects duplicate or low-quality content, it may penalise websites by lowering their search engine rankings. Therefore, it's crucial for businesses to strike a balance between utilising AI-generated content and producing high-quality, original content to ensure their SEO efforts are effective under the new Google algorithm.
While AI-generated content has become increasingly popular, it's important to remember that author experience still trumps AI generation platforms like ChatGPT. Google has recognised this and has even added an additional E to their popular EAT acronym, which stands for Expertise, Authority, Trust, and now, Experience. This means that Google will consider the experience of the author or creator when evaluating the quality of content.
As a content creator, having real-world experience with the topic discussed is crucial in order to create high-quality content that resonates with your audience. For example, if you're creating content about heart disease, it's important to have experience in the medical field. This is where AI content falls short – it lacks the human experience and understanding that only a real person can bring to the table.
To ensure that your content stands out in a world where AI-generated content is increasingly common, it's important to focus on elevating the experience and authority of your content creators. This can be done in a number of ways, including:
While AI-generated content may seem like an easy solution, it's important to remember that author experience is still essential for creating high-quality content.
By focusing on elevating the experience and authority of your content creators, you can ensure that your content stands out in a world where AI-generated content is becoming increasingly common. So make sure to invest in your content creators, and your audience will thank you for it.
Google's Helpful Content update, released in August 2022, emphasises the importance of quality over quantity when it comes to creating content.
This update reflects Google's ongoing efforts to serve high-quality content to users and ensure that they are satisfied with the results they receive from the SERPs. Here are some key takeaways from the update:
Creating helpful content may seem daunting, but it's an essential part of SEO in 2023. By focusing on quality, expanding your keyword research, and using insights from Google Search Console, you can create content that satisfies users and performs well in the SERPs.
With TikTok rapidly becoming the go-to app for younger users, businesses must incorporate TikTok SEO into their marketing strategies to attract and engage potential customers. Here are some reasons why TikTok needs to be included in 2023 SEO:
TikTok has surpassed Instagram as the number 1 app for sharing photos and videos. The platform has achieved a staggering 1.6 billion users by the close of 2022, marking a significant increase from its 2021 user base.
Experts predict that this upward trend will continue in 2023, with the platform expected to hit 1.8 billion users by the end of the year. With such an extensive reach, TikTok is a platform that marketers cannot afford to ignore.
More than 60% of TikTok users are Gen Z, which means that they’re a demographic that cannot be ignored. With younger users turning to TikTok instead of Google for discovery purposes, businesses can leverage TikTok's popularity to reach out to a new generation of consumers.
TikTok offers unique opportunities for businesses to increase organic search traffic and drive leads to their websites. By following the right approach and optimising TikTok content, businesses can use TikTok to enhance their SEO strategies and stay ahead of their competition.
To optimise your TikTok content for SEO, you can follow these strategies:
With TikTok's popularity continuing to grow, businesses must incorporate TikTok SEO into their marketing strategies to attract and engage potential customers.
By following the right approach and optimising TikTok content, businesses can leverage all the hype around TikTok to boost their organic search traffic and drive leads to their sites. So, if you want to stay ahead of the game, make sure to include TikTok in your 2023 SEO strategy.
Google's BERT algorithm update has transformed the way search engines interpret and understand language, prioritising natural language queries over specific keywords. This has led to changes in the way businesses approach keyword research and content creation.
The BERT (Bidirectional Encoder Representations from Transformers) algorithm identifies relevant sentences or phrases, which may not contain specific search keywords, but match the user's search intent. This is where entities come in.
Here are some key takeaways to help you understand and adapt to the BERT algorithm update:
When it comes to SEO, there are thousands of tools out there that can help you find your way in the day. We have assembled a list of the best of them, including:
By understanding the latest Google updates and putting more focus on high level content, you can maximise your SEO efforts in 2023 and beyond.
In the era of AI, human-generated content will still be king as long as the content is original, provides value and matches the intent of people searching in Google. For more information, get in touch with us at Kia Ora Digital today.