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Frequently Asked
Questions

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We’ve answered all your SEO questions here!

What is SEO?

SEO stands for search engine optimisation. But exactly what does that mean?

SEO is all about optimising your website so that search engines like Google can find you and, in turn, so can potential customers. Google ranks your website based on its content and relevance. It does this by constantly crawling the content on your website to find the common keywords for each page. If these keywords match what people are searching for, Google will see that your site is relevant, and will rank that page within its search results. 

SEO can get quite technical, and there’s a lot of work that can be done in the background to further improve your keywords positions, and ultimately rank higher in the SERPs (search engine results pages). 

It’s about staying in touch with your audience, and answering the questions they have. Which answers are they searching for online? Your website can hold the solution to their questions.

This doesn’t just come down to the targeted use of keywords – there are various other factors that come into play. Here at Kia Ora Digital, we are your local SEO experts in New Zealand, and we’ve helped thousands of websites to maximise their organic search ranking, therefore increasing their sales, attracting more customers, increasing their brand exposure and growing their business. We can help you to do the same. Ask us how today.

Why is SEO essential for business growth?

An effective SEO campaign is essential for continued business growth as it allows new customers to find you online, while also advertising your products and services and increasing your business exposure.

SEO is a major part of having a successful digital marketing campaign. Search engines like Google are the main gateway or highway to your online store – and if you can’t be seen on it, customers won’t find you. That’s where we come in at Kia Ora Digital. We’re the experts when it comes to developing highly effective digital marketing strategies.

What is digital marketing?

In today’s digital world, most businesses have realised the necessity of having an online presence – either through having a website, online store or social media presence, or combination of all three. With so many brands competing for attention and exposure, how do you make sure you stand out from the rest?

Digital marketing is all about online promotion of brands to help them reach new potential customers. It involves using various digital channels and communications to advertise your products and services, with strategic placement of ads throughout the web. It’s about reaching your customers and being seen in the right places to attract the kind of customers you want.

What kind of digital marketing services do you offer?

Here at Kia Ora, we offer a wide range of digital marketing services – from local and international SEO, through to Shopify SEO and Ecommerce services.

Our team has the experience and know-how to drive your success by sitting down with you and putting together an effective campaign that’s tailored specifically to the needs of your business. We’ll look at what’s working and what’s not – providing full SEO Audits to Google Analytics, Shopify speed optimisation and SEO penalty recovery.

We also manage and keep track of your SEO KPIs through our comprehensive suite of data visualisation services. Talk to us about how we can help you grow your business today.

How important is SEO for digital marketing?

It’s important to have high-quality web content, using targeted keywords and relevant links, to bring new customers into your website. The more relevant and useful your website is to users, the higher up it will appear on Google’s search engine result pages (SERPs). This makes it easier for customers to find you, guaranteeing greater success for your digital marketing campaign.

Do you work with Ecommerce websites?

At Kia Ora Digital, we are your local Ecommerce experts – specialising in providing effective Shopify SEO services. We work with all kinds of Ecommerce websites to help them increase their revenue, sales and ROI.

We work with Shopify stores across a broad range of industries – from retail to food, clothing, homewares, music, and many more. No matter what you do, our team is here to help you reach new levels of success and increase your brand’s exposure.

What exactly does an SEO agency do?

We are a performance-driven SEO agency, and we offer a wide range of SEO services to help you develop a successful digital marketing campaign. We’re here to make sure your website gets seen and ranks well on Google, bringing in new organic search traffic, customers and business opportunities.

Effective SEO is not just an art, but a science. To make sure your website is seen as relevant and useful in the eyes of Google, our experienced SEO technicians are constantly researching and staying up to date with all the latest search trends and patterns in the online world. This involves the targeted, strategic placing of relevant keywords throughout your website content, along with placement of internal links and backlinks to reputable, trusted sources of authority.

What is link building?

Link building is a crucial part of having a successful SEO strategy. Keyword research is just one part of it. Link building helps to bring new customers into your online store by placing internal links strategically through your website. This involves crafting high-quality content that is designed to point your audience towards particular products and services that you offer.

It also involves the generation of backlinks from respected sources and websites – particularly research journals and other reputable blogs. In Google’s eyes, this positions your site as being trustworthy and useful to customers. It also positions you as a thought-leader and trusted voice of authority within your industry. The more websites you have linking to your content, the better. After all, word of mouth is everything.

This might also include having your content shared across social media. It’s about increasing the number of avenues you have bringing people and potential customers into your site or Ecommerce store, therefore increasing your organic traffic.

How can SEO help my website?

By coming up with an effective SEO strategy for your website, you can attract more customers and increase your brand exposure – therefore increasing your sales and revenue, and maximising your ROI so that you can take your business to new heights.

Can SEO generate leads & sales?

Absolutely. When it’s done right, SEO has the power to tap into all kinds of opportunities for growth and expansion for your business – uncovering new leads and sales and opportunities in the process. Enlist our expert SEO services today – including Ecommerce and Shopify SEO – and watch the possibilities grow.

How do I know if SEO is working or not?

If you are not seeing your revenue and sales grow, it might be time to look at your SEO strategy. As search engine algorithms are constantly changing, even if you’ve had an effective strategy in the past, what worked then may not necessarily be working now. You might notice a sudden drop in your customers and sales, and be wondering why.

Get in touch with us here at Kia Ora Digital for a FREE SEO Audit, where we’ll closely examine your strategy and identify key opportunities for growth. We’ll look at what’s working and what’s not, and we’ll sit down with your business to tailor a new strategy to suit your business needs. It’s that easy.

How do I choose the right SEO company?

It’s important to choose an SEO company that takes the time to understand your brand, and is committed to honest, transparent communication.

Here at Kia Ora Digital, we are New Zealand’s trusted SEO specialist agency for a reason. We believe in offering complete transparency, which is why we introduced our Cycle Methodology – a clear representation of each stage of the process, so you know exactly what you’re getting, with all costs listed up-front. No hidden surprises – just quality service and SEO support at an affordable price, with targeted results for your ongoing business success. 

We’re a performance-driven SEO agency, and we’re committed to working with you to achieve the results you want. Your success is our success. We’d love to chat – contact us and say Kia Ora today. Let us show you how your business could grow!

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