The global hit TV vet show Bondi Vet is well-known to Australian audiences. First screening in 2009, the show follows an experienced team of vets working at the Bondi Junction Veterinary Hospital, located close to Sydney’s famous Bondi Beach.
The popularity of the show soon spawned a business and online store, with a premium range of quality pet products and accessories. This trusted online retailer also offers information on pet behaviour and lifestyle.
Bondi Vet came to Kia Ora to help migrate their website and increase their SEO growth.
They had two core objectives:
Improve Organic Traffic (SEO Growth Strategy)
Migrate Domain (SEO Migration)
Bondi Vet's previous website, bondipet.com, was not performing well in organic search results. The website was not optimised for search engines and had poor user experience. Additionally, the brand name "Bondi Vet" was not included in the website's domain name, which was a major factor in the poor search performance.
Strategy:
The first step in the process was to conduct a thorough SEO audit of the bondipet.com website. This included analyzing the website's technical SEO, on-page optimization, and off-page factors. Based on the findings, a comprehensive SEO strategy was developed to address the identified issues.
The main focus of the strategy was to migrate the website from bondipet.com to bondivet.com, which included the brand name in the domain. This was done to improve the website's search visibility and to align the website with the brand. Additionally, a new website was designed and developed with a focus on user experience and search engine optimization.
On-page optimization was a crucial part of the strategy, which included the optimization of title tags, meta descriptions, and headings. The website's content was also reviewed and optimized for relevant keywords. The website's structure was also optimized to improve the user experience and search engine crawlability.
Off-page optimization was also a crucial part of the strategy, which included link building and local SEO. The goal was to increase the website's visibility in local search results and to improve its authority in the eyes of search engines.
The Execution:
The migration of the website from bondipet.com to bondivet.com was executed with great care to avoid any significant drop in keyword positioning. The team at Kia Ora Digital ensured that all important pages were redirected to their corresponding pages on the new website to preserve link equity and search engine rankings.
Off-page optimisation was also implemented, including link building and local SEO. The goal was to increase the website's visibility in local search results and to improve its authority in the eyes of search engines.
The results of the SEO migration and optimisation efforts were impressive. Bondi Vet's year-on-year organic search traffic increased by 335%. Additionally, the organic search revenue increased by 120%.
The website's visibility in local search results also improved, which helped to increase the number of local customers. The website's design and user experience were also positively received by the website's visitors.
By devising a digital PR strategy and strategically placing PR articles in the UK, along with building UK-based backlinks, Kia Ora was soon able to take V&YOU’s brand exposure to the top, increasing organic traffic by over 500%.
Here’s what V&YOU had to say about our services:
Kia Ora is amazing!
.webp)