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As a search engine, Google’s aim is to get information to their users quickly and easily. In an attempt to do just that, the search engine has been experimenting with answer formats for quite a while. And, while featured snippets (initially referred to as “Answer Boxes”) have been knocking around for a while now, optimizing for that search feature has been a source of many myths and misunderstandings.

Website redesign is not all about changing the theme of a website. It’s not as easy as changing your shirt for another. Redesigning a website needs time and proper planning. In executing a redesign, here’s a simple checklist that you can follow whenever you’re planning a redesign:

Yes, SEO has become much more complicated and less predictable than it was a decade ago, but it is still effective if you do it right. Invest in long-term gains, focus on quality and stay consistent. Avoid any kinds of shortcuts and stay away from SEO agencies that guarantee rankings.

We don’t need to tell you twice that the main aim of marketing is to land more eyes on your products or services. Banking some extra dollars helps as well. One of the key ways...

Two main factors that determine the success of an eCommerce brand are its customer acquisition and customer retention rates. And guess what? The UX of your website can make or break both these factors.

There's no such thing as a "Duplicate Content Penalty" so why are SEOs so obsessed over this and what can we do about it?...

When you really peel back the curtain on what’s happening during the process of making a purchase, it’s an awful mess of emotions. The buyer goes through a bit of an emotional roller coaster before, during and after a purchase.

You need a content strategy brush-up. No, really, even if you think your strategy is airtight, you are probably lacking in one primary area: you aren’t customer-centric enough...